St. Louis River Alliance promotes Alyssa Johnson to Communication and Projects Administrator

Duluth, January 11th, 2021 - The St. Louis River Alliance has announced the promotion of Alyssa Johnson as the Communication and Projects Administrator. Since April 2019, Alyssa has served as Marketing and Outreach Coordinator for the Alliance. "Alyssa has played a key role in the success of our organization and we are excited to see all her skills and experience take her to new heights”, says Kris Eilers, St. Louis River Alliance Executive Director, “We are lucky to have her!”

Having served as the Marketing and Outreach Coordinator, Alyssa has developed her skills in organizational management, membership recruitment, fundraising and public relations.

In 2020, Alyssa, along with the St. Louis River Estuary (SLRE) National Water Trail Advisory Council, helped raise thousands of dollars to be used in the development of the SLRE National Water Trail.

In addition, Alyssa has designed a new website for the Alliance, organized multiple community stewardship events, and continues to increase visibility and awareness of the Alliance's work through social media marketing and promotions.

Alyssa graduated from the University of Minnesota Duluth with a B.S. in Marketing and Finance. Since then her passions have led her down many roads including membership & community development for a start-up food co-op, teaching in the public schools, and working with many artists and small businesses to share their stories through photography, web development and social media marketing. In addition, Alyssa operates her own freelance photography business, Blind Spot Creatives.

Alyssa is grateful for her life in Duluth and the daily lessons of Lake Superior and the surrounding waters. In her free time you can find her wandering the Superior Hiking Trail with her new pup Addie, swimming on the beach of Park Point, or taking pictures of the flora growing along the St. Louis River.

View Press Release: https://conta.cc/2LfMj1M